Anavrin Case Study

CLIENT

Anavrin

SCOPE OF WORK

Animation, Logo/Stream Design, Emotes/Badges

DESIGNER(S)

Mark, Mason, Hugo & Ruth

CUSTOM ANIMATED TWITCH DESIGN

Partnered Twitch streamer and Barcelona’s very own Anavrin came to VBI looking for a complete channel redesign. Anavrin wanted the works: stream design, emotes, subscriber badges, logo design, illustration, animation and more.

See how we stacked the deck for Anavrin’s elaborate Twitch stream design below.

Custom Twitch alerts and overlay

CUSTOM MOTION DESIGN

Featured: Stream/video intro, logo animation, animated screens and custom animated Twitch alerts compatible with Streamlabs.

 

DESIGN CONSIDERATIONS

  1. Anavrin gave our team creative control over the concepts.
  2. We wanted to emphasize the menacing look of the character. To do this, our team animated the characters expression from a frown to a grin.
  3. We added subtle movement to the cards in the characters hands to make it seem like he is happy with the cards drawn.
  4. The card games Anavrin streams primarily revolves around summoning different characters, we thought it would be clever to have the cards spawn his mascot as an introduction to his stream.
  5. Fire effects were used throughout the animations to match the symbols on the cards and make the mascot seem powerful.

THE LOGO

Anavrin’s stream revolves around card games such as Hearthstone and Magic The Gathering (MtG). He also wanted to capture a young magician with a somewhat grimacing/smile.

In the original sketch, there were flame tattoos going up the hands/forearm area. However, once the vector process started, it was removed from the logo as a feature because it made the line work feel inconsistent with how small it had to be to be on the arm. Also, the arms were crossed, it was hard to distinguish it as a tattoo. We also would’ve had the mascot wearing something with shorter sleeves to show the tattoo – another design hurdle if the arms were crossed.

THE YOUNG MAGICIAN

In the original sketch, we included random card suits and numbers from playing cards. The client then identified the card backs as the perfect opportunity to implement element icons from MtG, a game that he often plays on his Twitch stream.

Anavrin also expressed interest in adding logo animation, specifically around the facial features and expression. That’s when our inner team collaboration kicked into full effect. How do we carefully design the logo assets in a way that sets our motion design team up for success? *grins*

ILLUSTRATED LOGO DESIGN

THE SKETCH

Having a vectored logo is perfect for merchandise, stream design and scaling up or down while keeping the same design proportions. However with an illustrated logo, it allows for a more personal hand drawn touch. Anavrin also commissioned one of our illustration artists to perfectly capture a life-like version of himself. His custom illustration was used across various social media profile avatars and even added to some of his stream panels.

To illustrate the Young Magician, our design brief consisted of taking a real life photo of Anavrin, and drawing the pose while holding MtG cards in his hand. Take a look at the evolution of the sketch to the finished product above. Every last detail was accounted for between the gauge, nose ring, shirt and lighting detail.

 

CUSTOM TWITCH STREAM DESIGN

Our team worked with Anavrin on his elaborate stream setup and getting each detail just right. Each element of his design is customized to the games he most commonly streams as well as making sure his design was translated in his viewer’s primary language, Spanish.

FEATURED ABOVE: GOLD STREAM PACKAGE

Includes: Facecam, Profile art/avatar, Stream panels, Four stream screens of your choice, Stream alerts and Stream overlays.

ANIMATED LOGO EXPRESSION

Take a look at how our motion design team added life and facial expressions to Anavrin’s mascot logo. Grinning ear to ear.

CUSTOM EMOTES AND SUBSCRIBER BADGES

We helped Anavrin win chat’s heart through various emote expressions that can be unlocked in stream. Subscriber badges inspired by the elements.

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