Sasslyn Design Study

CLIENT

Sasslyn

SCOPE OF WORK

Logo, Stream Design, Animation

DESIGNER

Tom

SASSLYN’S CUSTOM TWITCH DESIGN

VBI’s very own T3 sponsor, Sasslyn needed a revamp for her Squirtle-esque, smol girl branding at the center of her streams. Sasslyn is one of Canada’s spiciest meme queens and R6 legend. VBI’s Design Manager, Tom led the charge on Sasslyn’s epic stream design, logo and animation. See how the VBI team worked with Sasslyn on her new rebrand below.

ANIMATED TWITCH ELEMENTS

Animated alerts, going live GIFs, animated screens and more were included in Sasslyn’s rebrand. Subtle neon light flickers, particles and movement add personality to Sasslyn’s late night streams.

THE SASSY SQUAD

Sasslyn’s branding revolves around her infamous Squirtle logo. When Sasslyn started streaming, she chose a Squirtle squad GIF as her follow alert. Fast forward a few years and the Squirtle naturally became synonymous with her stream. Viewers called it the “Sassy Squirtle Squad” or “Sassy Squad” When we asked her about the Sassy Squad, she said “It just kinda stuck after that. It rolls off the tongue a bit so I kept it as it’s evolved.” We couldn’t agree more. So the Sassy Squirtle was at the core of everything we did for her new design update.

SIMPLISTIC DESIGN AT IT’S FINEST

Gameplay stream scenes are optimized for Sasslyn’s webcam, logo/current song playing in the bottom right corner. Stream events/alerts appear above her webcam for a clean and organized display.

THE RESULT

Between Sasslyn’s love for hockey, dogs, memes, gaming and her community, this was one of our favorite projects to work on. We love the late night, neon vibe Sasslyn was going for on her channel. The simplicity and minimalism combined with her animated alerts and stream events tie her branding all together. Check out Sasslyn and the Sassy Squad live on Twitch. “My custom designer at Visuals By Impulse worked with me endlessly to ensure that my vision for my stream translated perfectly through the animated screens, overlays, and alerts they created! Very attentive to feedback, they were a breeze to work with, and the entire team at VBI ensured I got exactly what I needed to take my stream to the next level.” – Sasslyn

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