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Mixer streamer Weepixi approached VBI with bright and colorful design ideas for her branding. Her branding colors were inspired by her unique hair colors IRL and bubbly personality. She gave the VBI team some direction: bright colors, swirly designs, feminine Hello Kitty-like vibes. Scroll down to see the design unfold.
Weepixi advised us, no butterflies, no flowers and no cherries in any of her branding. Those seem to be the most common design response to briefings that reference a feminine design. Instead, we incorporated some of her favorite things: cupcakes, bright colors and colorful stars.
“Thank you so much for everything, the VBI team has been great and listened to everything I requested. Everything looks amazing and very happy with the product!” – Weepixi
This project was unique in the sense that we matched the color scheme to her IRL hair colors, along with her bright and bubbly nature on stream. Not to mention the rare opportunity to incorporate cupcakes in a subtle way. Speaking of cupcakes, now we’re hungry..
See the creative soul, Weepixi live on Mixer here.
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