2020 - Present
Blazing new trails with esports' most revolutionary team.
2020 was to be the year of 100 Thieves. They were poised to become a triple-threat esports brand; something most orgs could only dream of. On the big stage, 100 Thieves teams were expanding into new competitions. Their content powerhouse was racking up more W’s, signing top talent and producing hit online series. Meanwhile, fans were lining up — and selling out — their latest streetwear apparel. Then there was the dazzling, 15,000-square foot Los Angeles facility they were about to unveil.
There was only one issue: the 100 Thieves design team was stretched thin and overwhelmed. Despite incredible talent, there was just no keeping pace with the amount of content coming in. They would need to rely on an outside partner; a studio that could capture the 100 Thieves brand and amplify it on a global stage. By outsourcing key motion design work, the company could maintain its breakneck production pace — and scale content to new heights.
Having worked with Nadeshot and CouRage in the past, we were up to the challenge. The project would span multiple areas: from a 5K video wall to podcast graphics to YouTube series, talk shows, charity tournaments and more. It also meant working with the team’s star-studded creator lineup, such as Valkyrae, Hiko and The Mob. The stage was set; the result would be one of esport’s most powerful dream teams.
"They would need to rely on an outside partner; a studio that could capture the 100 Thieves brand and amplify it on a global stage."