From Twitch Prime King to YouTube Gaming superstar; the rebrand.
2019 was a busy year for CouRage, a top Twitch entertainer and an icon of the gaming scene. CouRage was about to be inducted into 100 Thieves, one of the most prestigious esports organizations in the world. He wanted to time the big announcement with a legendary new rebrand; to reimagine his live stream presence and surprise his millions-strong community, the CouRageous. That’s where we came in.
It had been nearly two years since our first project with CouRage. That original design had helped skyrocket him into the upper echelon of Twitch broadcasting. Now it was time to go further. A new logo; dynamic widgets; revamped overlays; new merchandising. Our goal was to make CouRage a streaming superstar. Little did we know what was on the horizon.
Six months after the reveal of his new rebrand, CouRage signed one of the biggest deals in live stream history. He would be streaming exclusively on YouTube; the first major creator to transition from Twitch to YouTube Live. Throughout the transition, CouRage relied on our team to smoothly transfer both graphics and programming to his new home on YouTube. He would not be disappointed.
The CouRage business was evolving rapidly, expanding into new revenue streams and audiences. But outdated branding was holding back potential growth. The CouRage identity would need to be reimagined to keep up with ambitious business goals.
It was paramount to create an engaging viewer experience for CouRage’s audience, the CouRageous. His fans are some of the most passionate in the game; we needed to give them new ways to support and interact with the stream.
CouRage’s new identity connects past and present, delivering a cohesive brand that his audience and business partners can rally behind. Thanks to an innovative new alert system, CouRage can engage his loyal viewers like never before - while keeping content front-and-center.
One year later, CouRage had more than doubled his YouTube subscribers and weekly video views. With Visuals by Impulse support, CouRage raised over $500,000 to fight COVID-19 - doubling his original goal. Soon after, he was named a finalist for the 2020 Streamer of the Year Award.
"CouRage’s new identity connects past and present, delivering a cohesive brand that his audience and business partners can rally behind."
The logo reintroduces a proud lion and stars - recognizable symbols of the CouRage identity; now reimagined. A new shield solidifies its valiant namesake, creating a stronger and more versatile mark.
In early 2020, CouRage received terrible news: his grandmother had been taken by COVID-19. He wanted to fight back. One livestream; one goal. Raise $250,000 for the CDC Foundation and its fight against the pandemic. He asked for our help.
Together, we created special charity overlays, along with full-screen YouTube alerts to encourage viewer donations. Visuals by Impulse programmers built CouRage a custom widget to track progress towards the $250,000 goal. He ended up doubling that goal, surpassing $500,000 in proceeds.
We wanted the livestream widget to be a first of its kind. This meant rethinking how the alerts would display - and how they would interact with CouRage’s existing stream labels. The alerts needed to stand out and reward his loyal supporters, without intruding on the viewer’s experience. We spent many late-night brainstorming sessions searching for a solution.
The final design pulls inspiration from sports broadcast overlays. These graphics often dynamically display information based on events unfolding in a game. It seemed the perfect fit; minimalist but eye-catching.