Cooking up a brand with esports royalty.
It was time for a triumphant return. For Jessica Blevins, aka JGhosty, the past few years had been a wild ride. As wife and manager of Tyler ‘Ninja’ Blevins, she’d helped guide him through two years of explosive growth and international stardom. A veteran streamer (of over six years) herself, those dreams had been put on hold to build the Blevins legacy. Now it was time to get back to her roots; a return to Twitch — and a return to her beloved “Ghosties” community. And she was going to do it in style.
Our job was to reimagine the original JGhosty brand. From its adorable, spooky inception to a modern streaming tour-de-force. That meant rigging her new logo for 3D modeling, plus creating a host of screens, overlays and alerts that would dazzle. It also meant dreaming up several chef-inspired scenes — for Jessica’s legendary cooking streams — and a Halloween theme for holiday horror gaming. The goal was to create a warm, welcoming environment, with as much energy and charm as JGhosty herself.
“Now it was time to get back to her roots; a return to Twitch — and a return to her beloved 'Ghosties' community.”